Artist | Vocalist | Celebrity


Phoemela Baranda

She’s best known to Filipinos as the former entertainment anchor of the ABS-CBN primetime news program TV Patrol, but model-television host Phoemela Baranda is set to add another job title to her extensive resumé—a brand curator together with Resident Holdings Group. Phoemela’s penchant for fashion evolved into her own eyewear and clothing line, which opens designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured.



What I Curated


Rebel Specs Design

Rebel Specs Design is a fast growing eyewear brand that offers stylish, luxurious and quality sunglasses at affordable prices. It stands as the only eyewear brand in the Philippines that offers pairs that are curated by popular celebrities and influencers in the field of entertainment, modeling, pageantry and general lifestyle.


Regal Jewelry Collections

Regal Jewelry Collection is a curated influencer-inspired e-commerce jewelry brand that sells gorgeous celebrity branded rings, necklaces, earrings, and bracelets at a reasonable price.

Pre-loved items

Relove Collections

A celebrity curated online auctions of pre-loved apparels, accessories, furniture and fixtures, and also cars from our celebrity Renegades.

Clothing & Accessories


Food Concepts

How It Works

Phoemela Baranda partnered with Renegade Branding Concepts to create multiple franchising and licensing ideas for aspiring entrepreneurs. Her concepts are popular food items that consumer absolutely enjoy. Take a look at Shaira’s food concepts that celebrate Filipino cuisine.

Shawarma Factory

Wholesome yet irresistibly appetizing, Shawarma by Phoem is sure to satisfy your Mediterranean cravings! From the savory shawarma to the delicious hummus w/ pita bread, it is certain that Shawarma by Phoem will leave you satisfied with a happy tummy. Perfect for those looking forward to enjoying a healthy lifestyle.

Better Breakfast

Being the most popular breakfast dish in the Philippine islands, Tapsilog by Phoemela Baranda is here cater to the love of Pinoys for its all-time favorite ‘agahan’. An iconic, traditional meal of three components–beef tapa, fried egg and garlic fried rice, it’s no wonder that this has been preferred by many to fill their stomach before they jump start their hectic day. This trio meal is jam-packed with protein and carbohydrates needed to fuel the body. Plus, we offer not just one—as it has spawned into a family of similar dishes called ‘silogs’. We have tocilog (tocino), bangsilog (bangus), spamsilog (spam) and many others!

Dimsum Alley

Being one of the most popular Chinese food fully embraced by Filipinos, siomai is the most well-loved snack by many. Dimsum Alley by Phoem Baranda offers a variety of this snack ranging from pork siomai, beef siomai, seafood and Japanese siomai. Our recipe is an all-time favorite by youngsters and adults alike especially when paired with our savory soy sauce and calamansi.


Recent Images of Phoemela

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