Artist | Vocalist | Celebrity


Samantha Richelle

Samantha Richelle is a Filipino-Brueneian socialite, influencer and fashion designer. She has always been a creative spirit, and her collections under Resident Holdings Group only serve as evidence for it. She has launched her eyewear and accessory lines that perfectly encapsulate her creativity. For her jewelry collection, she balances her eye for what’s fine and feminine with a rocker chic vibe in her ability to creatively mine the past for symbolic jewelries that connect women to their emotions, grace, strength and sense of humor. Meanwhile, for her eyewear collection, Sam never imitates or re-creates, rather her sensibilities and talent takes her to new places that touch on styles of various time periods.


What I Curated


Rebel Specs Design

Rebel Specs Design is a fast growing eyewear brand that offers stylish, luxurious and quality sunglasses at affordable prices. It stands as the only eyewear brand in the Philippines that offers pairs that are curated by popular celebrities and influencers in the field of entertainment, modeling, pageantry and general lifestyle.


Regal Jewelry Collections

Regal Jewelry Collection is a curated influencer-inspired e-commerce jewelry brand that sells gorgeous celebrity branded rings, necklaces, earrings, and bracelets at a reasonable price.

Pre-loved items

Relove Collections

A celebrity curated online auctions of pre-loved apparels, accessories, furniture and fixtures, and also cars from our celebrity Renegades.

Clothing & Accessories


Food Concepts

How It Works

Alyssa Muhlach partnered with Renegade Branding Concepts to create multiple franchising and licensing ideas for aspiring entrepreneurs. Her concepts are popular food items that consumer absolutely enjoy. Take a look at Shaira’s food concepts that celebrate Filipino cuisine.


Recent Images of Sam

Want to Franchise with Sam?